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QR Codes: The Revival as a Marketing Tool

Discover how QR codes have reinvented marketing strategies

October 2023

QR codes are on the rise and a crucial element in contemporary marketing. These square, scannable patterns of black and white blocks are much more than a quick link to a website. They offer a range of possibilities for businesses and marketers, from sharing product information to facilitating payments and customer interaction.

1

What is a QR Code?

A QR code, derived from Quick Response, is a scannable square pattern of black and white blocks containing diverse information. It serves as a modern variant of the traditional barcode and was developed in 1994 by the Japanese auto parts supplier Denso. Initially used for identifying car parts, it found its way into various applications, especially in marketing. The principle is simple: you scan the QR code with your smartphone or tablet camera, and you are instantly redirected to the respective website.

2

QR Codes: Then and Now

While QR codes have been in existence for over 15 years, they are now more popular than ever. Thanks to improved smartphone cameras, faster mobile internet, and standard QR scanners in smartphone camera apps, the use of QR codes has exponentially increased.

Around 2010, QR codes gained rapid popularity and became well-known among the general public. Advertisers began utilizing them for marketing purposes. In 2012, 40% of the Dutch population had scanned a QR code, but these actions often remained singular. The expected widespread adoption did not materialize, despite attempts to integrate QR codes as a bridge between online and offline advertising. The search popularity of the keyword "QR code" peaked in March 2012 and then showed a decline in the number of searches.

3

Comeback

Recently, QR codes have made a strong comeback, thanks to:

  • Standard QR scanners in smartphone cameras (iOS11 and Android 8.0).
  • Enhanced smartphone camera quality.
  • Widespread access to mobile internet.
  • Increased acceptance and use of QR codes, especially during the pandemic.
  • Evident utility and successful applications in various scenarios.
  • Full integration into society in 2022, promising a future in a 'cashless' world.

The resurgence of the QR code has led to a broader range of applications, including payments, customer interaction, and coupon redemption. As a business, now is the perfect moment to fully embrace the power of the QR code and utilize it creatively in your marketing strategy. Discover the limitless possibilities of seamlessly integrating offline and online marketing to reach your target audience in new and engaging ways.

4

Benefits for Your Business

Embracing QR codes offers measurable benefits for businesses:

  • Measurable offline channels: Add UTM codes to QR URLs and measure the success of your campaigns using tools like Google Analytics.
  • Bridging the gap between offline and online: Measure the impact of offline campaigns and re-engage this audience online.
  • Sparking interest: Create an element of surprise and generate interest through smart use of QR codes in your campaigns.

The Power of the QR Code

QR codes are stronger and more versatile than ever. It's time for your business to fully embrace this powerful tool and use it creatively in your marketing strategy. Reach your target audience in new and engaging ways by seamlessly integrating offline and online marketing. Explore the potential of the QR code and elevate your marketing to a higher level.